CASE STUDY: Mystic to Marketing (Fight for Ruchi Soya Industries (RSI) Takeover
by Bhavna Shah
The edible oils sector has, in recent times, witnessed a battle-royal for control of the leading but beleaguered RSI. The company, the biggest importer and processor of vegoils in India, was dragged into bankruptcy courts by its creditors. In a bidding process, Patanjali was the initial leader but Adani Wilmar has now overtaken Patanjali. The bidding process is not final by any means and the end outcome is still uncertain. The fact remains that Patanjali has already entered the edible oils business and is giving other players a run for their money. Just as it has become a leader in FMCG sector, so also do they have ambitions in the vegoils sector.

Let us trace the success story of Patanjali and see the reasons for its phenomenal success in a short span of time

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