EU 28 - OILS & FATS AND OILSEEDS UPDATES
2
VIEWS
by Uthaya kumar
After a few years of enjoying a bonanza in Europe, the tables for the palm oil industry have turned.

The legislative and consequently the business environment in the EU has continued to deteriorate. As it stands in the second half of 2019, business is slated to decrease, in particular those industry segments related to biodiesel.

Because of the existing trade ties between Malaysia and Europe embarking on a trade conflict does not seem to be a promising venue.

Instead, this article proposes a reframing of the issue. Backed up by genuine efforts to clamp down on environmental degradation like deforestation palm oil should re-invent itself. What is needed is a broad, positive and self-confident new narrative to finally win over the European consumer.
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